Obamacare, Creative Confidence, IDEO and the User Experience
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Obamacare, Creative Confidence, IDEO and the User Experience

The messy rollout of Healthcare.gov has highlighted the challenge of creating an effective “user experience.” IDEO’s David and Tom Kelley talk about creating better service through “human-centered” design; and Todd Lefelt of HUGE walks us through applying that theory to the creation of a web site. Gideon Brower takes down the tone with his droll account of The Magic Restroom, a themed eating experience that you might have thought would not go down well with diners.

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Todd Lefelt, Managing Director of HUGE ()

HUGE has worked on web sites for the US Department of Energy, the City of New York, and many large corporations. On this segment, Todd Lefelt talks about what we've learned from the Obamacare launch

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Everyone Can Have "Creative Confidence" ()

IDEO’s David Kelley and his brother and business partner Tom Kelley lit up a large audience at Art Center College of Design last week, when they came to share the lessons of their book, Creative Confidence: Unleashing the Creative Potential Within Us All.

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Magic Restroom Cafe ()

Gideon Brower delivers a droll report about a new restaurant in the City of Industry; it’s called The Magic Restroom Café, yes, the Magic Restroom.

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  • Gideon Brower: independent producer

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