What's Up at the NewFronts?
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This week digital platforms and content creators like Yahoo, AOL and Youtube showed off their web videos to advertisers at the second annual NewFront presentations in New York. Coming between the cable channels' upfronts and the broadcast channels' upfronts these online entertainment sites are hoping to attract close to $1 billion in advertising commitments. Creative Artists Agency was in town hosting an event to promote work by their clients like Sarah Jessica Parker. And Conde Naste, the company known for publishing magazines like GQ and Glamour, sought to establish themselves as a creator of online video entertainment with channels related to their various magazine. Kim and John point out that the broadcasat upfronts could rake in $9 million in ad spending but that the trend looks like it could wane as spending online could increase.