The Business
Open Wide: How Hollywood Box Office Became a National Obsession
These days box office numbers are everywhere on the Web, in newspaper and even the nightly news. When did Hollywood's business go public, and how has the drive to open at number one changed movie making and movie marketing? We talk with Dade Hayes and Jonathan Bing, authors of the new book Open Wide: How Hollywood Box Office Became a National Obsession. We'll also check in with writer Laura Hopper and producer Aline Brosh-McKenna of the New Line film project Father Knows Less. And as always, the Hollywood News Caravan.
By Claude Brodesser-Akner • • 30m ListenThese days box office numbers are everywhere on the Web, in newspaper and even the nightly news. When did Hollywood's business go public, and how has the drive to open at number one changed movie making and movie marketing? We talk with Dade Hayes and Jonathan Bing, authors of the new book Open Wide: How Hollywood Box Office Became a National Obsession. We'll also check in with writer Laura Hopper and producer Aline Brosh-McKenna of the New Line film project Father Knows Less. And as always, the Hollywood News Caravan.