A Product Integration Spectacular!
Will slipping products into the storylines of your favorite TV programs save the networks or kill TV as we know it? We ask Madison Road Entertainment's Tom Mazza
, an expert in integrating products into TV storylines, and TV producer Ben Silverman
, who's been hired to produce original content for the Microsoft Network, as well.
Engage & Discuss
Further the conversation with your thoughts and comments. Agree, disagree, present a different perspective -- engage.