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    The Business

    Cooing over a Deal with Dove; What's a First AD?

    Dove beauty products inked an inventive deal to help finance the long-languishing remake of the 1939 classic The Women . Plus, what's a first assistant director?

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    By Claude Brodesser-Akner • Jun 25, 2007 • 30m Listen

    Dove beauty products inked an inventive deal to help finance the long-languishing remake of the 1939 classic The Women. It's good for the film and its director, it's good for Dove, and it's great for the agency that put the two together. Plus, what the hell is a first assistant director?

    Illustration by Christian Kasperkovitz

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Claude Brodesser-Akner

      Star-Ledger / NJ.com

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

      CultureEntertainmentArts
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