Report from the (Up-)Front; Hi-Def below the Line
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A shaky economy and falling viewership meant nervous networks at the upfronts. Kim Masters has a report from New York, then talks with an ad buyer about what he looks for at the ad-sales extravaganza. Also, many new shows will be in hi-def. That’s great for viewers, but what does it mean for the people who make TV?
- Lyle Schwartz: Director of Network Implementation Research and Marketplace Analysis, Group M
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