Marketing Movies Interactively, Producing for Cable v NBC
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This week, how Warner Brothers used interactive tricks to power a surprisingly strong opening weekend for Where the Wild Things Are. Plus television writer/producer Dan Harmon toiled in basic cable on Comedy Central and VH1. Now, as creator of NBC's Community he tells us how the game is different on a big broadcast network. And, as always, the Hollywood news banter.
Guests:
- Michael Tritter: Senior VP of Interactive Marketing, Warner Bros
- Dan Harmon: Creator, 'Community', @danharmon
- John Horn: Los Angeles Times, @jghorn
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