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About Pledge Drives

THE KCRW AUDIENCE

Size: 552,000 listeners each week; more than 30,000 during peak ¼-hour periods; more than 50,000 subscribers

Age: 55% of KCRW listeners are between 25 and 54 years of age

Education: 50% have at least one college degree

Employment: 55% are professionals or executives

Income: 80% live in households with a combined income of $50,000 or more; Half of KCRW listeners earn over $100,000 (household income) annually

Area: Los Angeles & Orange Counties 89.9 FM, Greater Palm Springs and Yucca Valley (KCRI 89.3), Oxnard/Ventura (KCRU 89.1), Mojave/Antelope Valley (KCRY 88.1), Ridgecrest (101.1), Santa Paula-Moorpark (102.3), Ojai (102.1), Banning (90.9), Gorman (89.7), Santa Barbara (106.9), San Diego-Lemon Grove (89.9), Borrego Springs (92.9)


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