The messy rollout of Healthcare.gov has highlighted the challenge of creating an effective “user experience.” IDEO’s David and Tom Kelley talk about creating better service through “human-centered” design; and Todd Lefelt of HUGE walks us through applying that theory to the creation of a web site. Gideon Brower takes down the tone with his droll account of The Magic Restroom, a themed eating experience that you might have thought would not go down well with diners.
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Gideon Brower, independent producer
HUGE has worked on web sites for the US Department of Energy, the City of New York, and many large corporations. On this segment, Todd Lefelt talks about what we've learned from the Obamacare launch
Todd Lefelt, HUGE