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FROM THIS EPISODE

This is Rob Long with Martini Shot on KCRW.

Years ago, when I told my agent that I had written a book, she said to me, "Hey, if you want $800, I'll give you $800."

But I published it anyway -– and a second one, in fact -– and though she was wrong in the specifics, she got the general gist of the compensation right. Put it this way: both books got a nice reception, but neither one gave me any tax trouble.

They were both published first – and primarily – in the UK. I like the sound of this: I'm published primarily in Great Britain. They "get" me, overseas. I'm really more of a continental voice. But truthfully, the reason I've been published in the UK is because they're the only people who will publish me. I mean, they asked. Look, I'm a writer: if you ask me to write something and you offer to pay me, I'll probably do it.

But the fun of writing a book is the book publicity tour, where for five or six solid days a writer –- a person who usually lurks around not-so-recently bathed, grumbling and muttering to himself –- is treated like, well, an actor. Not a lead, but a character actor. A second-billing shared-card actor, but still: there are events -– signings, book parties, radio interviews, that kind of thing. For five or six days, people ask you questions about your work that suggest that they have actually read your work, that they actually care about your answer. And then someone gives you a sandwich. It's nice.

In the UK, though, it's even better because it's all based in London, so you shuttle around that town to various studios and events and because it's Britain, someone is always offering you a drink, and because of the long tradition of British writers, no one expects even the mildest amount of sobriety, or restrained behavior at all, so when you politely decline their offer of a beer or tankard of wine by pointing out, politely, that it's nine-thirty in the morning, they're thrilled because it means that you might actually make it through the interview, unlike the last writer they had on the show. And also: British journalists and critics are so reflexively withering and nasty towards every successful British person, they reserve all of their fawning adjectives for visiting American hacks. Which is nice, if you're one of those.

I've told you this because I want to tell you this story: when my first book –- a memoir of my early years as a television writer in Hollywood -- came out in the UK, my book tour overlapped another American writer's tour: Jerry Stahl, a fine writer, had just published his book -– a memoir of his years as a television writer in Hollywood, during which he was addicted to heroin. The books differ in a lot of ways, but in this way in particular: there's no heroin in mine. It was purely coincidental that two American television writers had written two different memoirs and were touring on overlapping dates. But a small, local London newspaper somehow sloppily got the books mixed up, and so the piece they wrote about me opened this way: "While Los Angeles burned in the riots of 1994, twenty-three year old Cheers writer Rob Long was in South Central LA, scoring a dime bag of Mexican brown junk to slam between his toes, the only thing that enabled him to write lines for Woody, Sam, and TV's beloved Norm.”

I was actually out of town for the riots.

But libel laws in the UK are awfully strict. If you say something about someone that's false and damaging –- even if you did it without malice -– you're liable for some hefty hefty damages. And when everyone at the publisher realized that a dreadful mistake had been made -– a realization that came merely by glancing in my direction: I'm so obviously not cool enough to ever have been a heroin addict – they contacted the editor of the mistaken paper, who, after changing his pants, offered up a lot of compensatory goodies: free ad space for the book, a profile, that sort of thing. I settled for a framed copy of the article, which I keep hanging on my office wall, without comment.

Because although my career is puttering along nicely right now, this is Hollywood. I know it could all fizzle out. Wait: it will all fizzle out. That's what things do. So in a few years I may have to check myself into rehab, just for a little attention jolt, a little buzz. And when I do, I'll need backup material. You know, for the press release.

That's it for this week. Next week, we'll park in the Gower structure. For KCRW, this is Rob Long with Martini Shot.

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