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FROM THIS EPISODE

Twenty-one years after the last professional football game was played in Los Angeles, the Rams will hit the field at LA's Coliseum in just a few weeks. Their first public practice attracted 10,000 fans. But what if they're a losing team? Will the excitement last? USC sports economist Courtney Brunious reflects on how long the momentum will carry them and what a pro-football team will bring to the region.

Photo: Special Teams work out at the Rams' training camp (Rams/Facebook)

Guests:
Courtney Brunious, USC Sports Business Institute, @USC_SBI

Producers:
Jennifer Wolfe

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