Twenty-one years after the last professional football game was played in Los Angeles, the Rams will hit the field at LA's Coliseum in just a few weeks. Their first public practice attracted 10,000 fans. But what if they're a losing team? Will the excitement last? USC sports economist Courtney Brunious reflects on how long the momentum will carry them and what a pro-football team will bring to the region.
Photo: Special Teams work out at the Rams' training camp (Rams/Facebook)