What goes into making television shows for the preschool set? Lots of research, focus groups and test sessions. We talk with decision makers at Sesame Street and Disney Junior about how they seek to engage young girls and boys and what they hope to teach them through educational TV.
Banner image: (L-R) May Chao and Nancy Kanter read Sofia the First to a group of preschool students at ABC Little School in Van Nuys, California during a storybook testing session for the animated series. Photo © Todd/Wawrychuk/Disney Junior