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FROM THIS EPISODE

A shaky economy and falling viewership meant nervous networks at the upfronts. Kim Masters has a report from New York, then talks with an ad buyer about what he looks for at the ad-sales extravaganza. Also, many new shows will be in hi-def. That’s great for viewers, but what does it mean for the people who make TV?

Guest Interview Report from the (Up-)Front; Hi-Def below the Line

Guests:
Lyle Schwartz, Director of Network Implementation Research and Marketplace Analysis, Group M

CREDITS

Host:
Kim Masters

Producers:
Matt Holzman

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