This week on The Treatment, Elvis chats with brothers Raan & Shea Parton, founders of Apolis: Global Citizen, an environmentally forward thinking clothing brand founded in California that utilizes international connections for small scale manufacturing with the goal of bringing about social change. The brothers discuss the importance of being a Certified B Corp among the landscape of such large outdoor companies as Patagonia as well as the simplicity they carry in their designs that keep customers coming back.
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Peter Becker: “The Criterion Collection” Peter Becker, president of the home video distribution company The Criterion Collection, has made a business on a mission not a product. Focusing on licensing "important classic and contemporary films" and selling them to film aficionados, Becker discusses what sets Criterion apart from any other dvd/blu-ray distribution service as well as utilizing their film stock in classic theatre and museum use. He also explains his theory in most people wanting to attend film school 10 minutes a month and producing upcoming projects around this idea.
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