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FROM THIS EPISODE

Kenn Viselman: President and CEO of the Itsy Bitsy Entertainment Company Dr. David Walsh: Child psychologist and President of the National Institute on Media and the Family, based in Minneapolis, Minnesota Bill Swadley: A parent who works in the finance department of a children's television network. Tom Epstein: Vice President, Communications and Public Relations for PBS Walter Goodman: Television critic, New York Times Peggy Charren: Founder of Action for Children's Television, and a member of the Advisory Commission on the Public Interest Applications of Digital Broadcasting (AKA the Gore Commission) Gene Dal-Vecchio: Senior Partner and Director of Planning and Research at Ogilvy & Mather, and author of "Creating Ever Cool: A Marketers Guide to a Kid's Heart" (published late last year) Mike Smith: Acting Deputy Secretary for Education Secretary Richard Riley Adam Werbuch: President of the Sierra Club

topic: White House Opposition to Prop 227

Producers:
Frances Anderton

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