Next time you go online, you might give a little thought about what it means to a test subject. Our entire online lives have become one big survey: We're talking about A/B Tests. That's where Internet companies monitor and record our clicking habits to optimize our "experience," and to gauge their success at selling us products. There is an upside to A/B testing, but Zócalo Public Square columnist Joe Mathews says the practice of treating everyone as a lab rat is also fraught with privacy concerns and thorny ethical questions.
FROM THIS EPISODE
More From Zócalo's Connecting California
LATEST BLOG POSTS
Judithe Hernandez: Inside the Chicano movement In March, 1968 a group of Mexican-American students walked out of Wilson High to protest years of unequal treatment based on racial prejudice. Thousands from schools across East L.A. joined… Read More
Listen: 4 found sounds from Scientology The producers of Here Be Monsters have been writing about some of their favorite unusual, eerie and mysterious sounds. Here, Here Be Monsters’ host and producer Jeff Emtman writes about… Read More