Celia Hirschman

Host of On The Beat

Celia Hirschman is an independent consultant for the music business.  She founded the marketing consulting company, Downtown Marketing, in 1999 and the video promotion company Vis-Ability in 1986.  In addition to running Downtown Marketing, Ms. Hirschman also runs the UK based label, One Little Indian, in North America.  As a marketing consultant, Ms. Hirschman has worked with Bryan Adams, Martina McBride, Sonia Dada, Cindy Bullens and more.  As a video promoter, Ms. Hirschman has worked  with labels representing acts such as Madonna, aha, Talking Heads, Aimee Mann, 10,000 Maniacs, Depeche Mode, Red Hot Chili Peppers, Van Halen and many more.

Ms. Hirschman has served as a label executive at several large labels in a marketing and managerial role.  Celia was the General Manager of Chris Blackwell's Palm label, overseeing the entire roster. Previously she held the position of VP of Marketing and Artist Development at Mercury Records, and she began her label experience at A& M Records as the Executive Director of Marketing.  She started her career in the music business managing seven record stores in California and Hawaii for a large music chain.

Celia has taught music marketing at UCLA and served on the boards of both the East coast and West coast chapters of NARAS.  Ms. Hirschman founded and ran two non-profit organizations in the Music Business - Los Angeles Women In Music (LAWIM) and the Music Video Association (MVA).

She resides in New York City.