FROM Michael Hodgson
When Is a Logo a No-Go? The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate . After announcing they were actually launching a contest to create additional logos , less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked. The new Coca-Cola logo, reconceived by Turner Duckworth
US Supreme Court considers when police can open fire When police enter someone’s home without a search warrant and then fear for their lives, do they have the right to open fire? That’s the question before the Supreme Court today in a case out of Los Angeles.
Supermensch, Pi Day, farming at Tule Lake Segregation Center Shep Gordon discusses his move from managing musicians to star chefs, and Lisa Morehouse reports on the role compulsory farming played for Japanese-American internees at the Tule Lake Segregation Center. In honor of Pi Day, Dan Pashman debates Evan over the particulars of pie, and Yasmin Khan shares a saffron rice recipe for Nowruz, the Iranian New Year. Plus: Kohlrabi is in season now at the Santa Monica Farmers Market.
Understanding the conservative philosophy, and the fight over the NEA President Trump’s budget blueprint and the Obamacare replacement have revealed deep divisions with the Republican party. So what is the party’s philosophy now, and how does that line up with conservative voters? Also, Trump wants to get rid of the National Endowment for the Arts, which has long been a Republican target.