FROM Michael Hodgson
When Is a Logo a No-Go? The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate . After announcing they were actually launching a contest to create additional logos , less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked. The new Coca-Cola logo, reconceived by Turner Duckworth
San Francisco, Santa Clara challenge Trump's sanctuary policies San Francisco and Santa Clara have filed suit to block President Trump’s executive order to withdraw federal funding from cities that don’t cooperate with federal immigration officials. A hearing is set for Friday.
Elif Batuman: The Idiot Selin, the heroine of Batuman’s autobiographical first novel, The Idiot, is an 18-year-old Harvard freshman of Turkish-American descent. Set in 1995, the novel observes the rise of internet culture.
Trump cuts protections for ICE detainees, and Alaska saves Obamacare With the crackdown on illegal immigration, jail space is becoming harder to find. So the Trump administration is cutting back some of the regulations on immigrant detention centers. Also, when it comes to healthcare, Alaska’s insurance marketplace was on the brink of implosion until the state came up with a plan to save Obamacare.