FROM Michael Hodgson
When Is a Logo a No-Go? The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate . After announcing they were actually launching a contest to create additional logos , less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked. The new Coca-Cola logo, reconceived by Turner Duckworth
Trump's travel ban goes to 9th Circuit Court Today, the 9th Circuit Court of Appeals in Seattle heard arguments on President Trump’s revised travel ban. Tomorrow, Angelenos will vote in a local election for seats on the city council and school board, and on a measure on police discipline.
What's at stake for US-international relations after intel leak to Russia? News broke Monday that President Trump divulged classified information to Russian officials. Israel was reportedly the source of this information. We assess the fallout.
The Art of Manufacturing, Apple's new headquarters What's one mile around, has a four-story glass door, and looks like a spaceship? DnA gets a tour of Apple's new headquarters in Cupertino. And we learn about Los Angeles' creative economy, and why LA is a hotbed for manufacturing.