FROM Michael Hodgson
When Is a Logo a No-Go? The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate . After announcing they were actually launching a contest to create additional logos , less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked. The new Coca-Cola logo, reconceived by Turner Duckworth
Attacks on climate data and internet privacy President Donald Trump signed an executive order to undo most of President Obama’s climate change agenda. One arctic researcher details how the Trump administration has deleted some of her climate data from federal websites. Also, Congress is expected to pass a big change to internet privacy rules.
What do Trump's new emissions standards mean for fuel efficient cars? With President Trump unveiling lower fuel economy standards, will carmakers build more gas guzzlers? Also, an investigation looks into the risks of shipping nuclear warheads across the country on old 18 wheelers, driven by underpaid and overworked drivers. And, six years after Fukushima, nuclear waste has reached parts of the U.S. west coast.
Attorney General takes aim at sanctuary cities Attorney General Jeff Sessions announced sanctions for sanctuary cities today. We find out what that means for Los Angeles, which the mayor has called a “city of sanctuary.” Also, California’s Air Resources Board has voted to create new, tougher emissions requirements, which puts it on a collision course with the Trump administration.