FROM Michael Hodgson
When Is a Logo a No-Go? The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate . After announcing they were actually launching a contest to create additional logos , less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked. The new Coca-Cola logo, reconceived by Turner Duckworth
Political hopeful Joe Bray-Ali explains his controversial comments LA City Council District 1 candidate Joe Bray-Ali hopes to unseat Gil Cedillo, but offensive comments he made online have given some of his supporters pause. He defends himself, explains why he failed to pay $48,000 in taxes, and suggests what he’ll do if he loses Tuesday’s election.
Who is winning the fight to control LA’s public schools? Twenty-two people were killed by a suicide bomber last night at an Ariana Grande concert in Manchester, England. Who was the terrorist and what does the attack mean for Manchester’s immigrant community? Also, we talk to newly elected LAUSD school board member Kelly Gonez and Alex Caputo-Pearl, head of the LA teachers union, about the most expensive school board race in the country’s history, the conflict between the union and charter school supporters, and the future of LA’s public schools.
Gangsta gardener, a donut dough-bate, 'The Last Magnificent' Artist and community activist Ron Finley discusses how he’s changing South LA, one garden at a time. Chef Jeremiah Tower talks about starring in “The Last Magnificent,” a new documentary about his role as one of the defining figures in the early days of California cuisine. Plus: Laura Avery stuffs her “Good Food” tote full of green garlic, while Evan and The Sporkful’s Dan Pashman get into a heated dough-bate about donuts.