First up is Fusion which is due to launch October 28th. Fusion is a joint venture of ABC News and the Spanish language network Univision. Ben Sherwood– President of ABC News in New York– describes Fusion this way:
It’s going to have news, it’s going to have fun, it’s going to have cojones and it’s also going to have a real measure of humor.
Fusion will be followed, in December, by the debut of El Rey, a channel aimed at young, English-speaking Latinos. Conceived, in part, by filmmaker Robert Rodriguez—of Spy Kids and Sin City fame– it will carry original scripted programs of the testosterone-friendly variety.
In advance of those launches, reporter Carolina Miranda reports for KCRW’s The Business her take on what’s working — and what isn’t — for the young Latino audience.
Carolina A. Miranda is an independent cultural journalist. Her work has appeared on NPR, Public Radio International and Time Magazine. Follow her on Twitter @cmonstah.