‘Jell-O Girls’

In the early 20th Century, Jell-O was marketed as a product of convenience for American housewives, a strategy that ensured the brand’s success for generations. But the dessert’s history and the family behind it are riddled with trauma and tragedy. Allie Rowbottom describes her family’s legacy as a curse in her book, Jell-O Girls .


Allie Rowbottom weaves family experience through her history of Jell-O in her new book, Jell-O Girls. Photo credit: Steven Depolo.