‘Jell-O Girls’

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In the early 20th Century, Jell-O was marketed as a product of convenience for American housewives, a strategy that ensured the brand’s success for generations. But the dessert’s history and the family behind it are riddled with trauma and tragedy. Allie Rowbottom describes her family’s legacy as a curse in her book, Jell-O Girls.


Allie Rowbottom weaves family experience through her history of Jell-O in her new book, Jell-O Girls. Photo credit: Steven Depolo.