Earlier this month Morrissey made headlines when he refused to allow meat to be served at Staples Center during his performance. This stunt inspired KCRW producer Evan George to investigate the role celebrities play in promoting veganism and vegetarianism.
He interviews Lisa Lange, Senior Vice President of Communications for PETA, about how the nonprofit embraces celebrities for their ad campaigns. Lisa Ann Richey, co-author of the book, Brand-Aid: Shopping Well to Save the World, explains that not all celebrity promotion is bad. Plus, Karen Jaceldo-Siegl, a nutritionist at Loma Linda University, says that while doctors are good at doing studies they are not as successful as celebrities about getting the message out.
