Marketing Sustainability to Chefs in Las Vegas

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Brett Ottolenghi is the owner of Artisanal Foods, a hotspot for Las Vegas chefs looking for luxury ingredients like black winter truffles, wagyu beef or foie gras. He discusses how he went from starting a truffle company in his high school dorm room to selling fine ingredients to Las Vegas' most prominent chefs. Ottolenghi has also turned his attention to issues of sustainability including his effort to market lionfish (an invasive species) and his strides to curb the consumption of shark fin soup in local casinos.