Sam Fromartz's book, Organic, Inc: Natural Foods and How They Grew, documents the rise and fall of the organic food industry, the regulation of the organic food market and how the multi-billion-dollar global industry affects farmers and consumers.
A business journalist who began his career at Reuters in 1985, Fromartz's first job was writing the "news ticker" that ran in New York City's Grand Central Station. He then covered virtually every aspect of business, working as a correspondent and editor in New York and Washington, DC. In 1997, he left Reuters to pursue a freelance career. His work has since appeared in Fortune Small Business, BusinessWeek, the New York Times, and many other publications. A native of Brooklyn, New York, he currently lives in Washington DC, with his wife and daughter.
Music Break -- Eccitamento -- Gianni Mazza