Jessica Gelt writes The Enabler column for the LA Times. Her column this weekend is about a new crop of ride-sharing apps that offer an alternative to traditional yellow cabs. Lyft is perhaps the most visible and user friendly of the apps, utilizing social media and gimmicks like fuzzy pink mustaches to attract clientele.
Along with KCRW producer Evan George, Gelt tagged along with a Lyft driver to check out how the app works and who is using it.
Music Bed: "Get Lucky" by Daft Punk