There are estimates that The Avengers: Age of Ultron will rake in as much as $230 million at the box office this weekend, which would break the $207 million opening weekend record that was set by none other than the previous Avengers movie in 2012. This is a continuation of Marvel's domination at the box office, which is more good news for Disney, still on a high following the release of the new Star Wars trailer. In the world of DC Comics, Warner Bros is hoping to replicate the same kind of success, but finding it difficult, except in the world of television, where The Flash and Arrow continue to do well in the ratings. The real test will be how audiences respond to Batman v Superman, which opens next year.
FROM THIS EPISODE
More From Hollywood Breakdown
Best popular film category proves not so popular The Academy has put its plan to introduce a new category for best "popular" film on indefinite hold. It will go forward with presenting 6-8 awards during commercial breaks in order to streamline and shorten the TV broadcast of the ceremony.
As film festival season begins, Netflix tries to make its mark The Venice Film Festival starts next week, and with it, the unofficial kickoff to awards season. Netflix has had great success racking up awards for television, but so far, not much luck on the film side. This year, the streamer is trying to change that.
LATEST BLOG POSTS
Now that recreational marijuana is legal, what should advertising look like? Just east of West Hollywood, right before the iconic Sunset Strip, a MedMen billboard looms over pedestrians and al fresco diners eating burgers at nearby cafe. The billboard features a… Read More
More California moms-to-be are using cannabis, but is it safe? It’s been almost one year since both California and Los Angeles legalized recreational marijuana sales. But new research shows that as California’s stance on cannabis has shifted in recent years,… Read More