These days a movie trailer could run two-and-a-half to three minutes long and a theater could play upwards of five of them before the movie you've paid to see begins. Now the National Association of Theater Owners is asking studios to shorten the length of their trailers and, while they're at it, edit them so that they don't reveal too much of the plot. John points out that there is a cynical side to this showdown. Given that theaters are paid for running those trailers, the theater owners could want shorter ones just so they could run more of them. Meanwhile, the movie studios are having their own usual infighting this Summer with rivaling blockbusters getting released on the same weekends. But this year is a little different. With so many films made for over $100 million -- and sometimes up to $200 million -- the pressure to make back the budget is that much greater. With the head-to-head releases some films will inevitably be left in the dust.
FROM THIS EPISODE
More From Hollywood Breakdown
The Academy's new "popular" film category faces supercharged backlash In an effort to boost ratings for the Oscars, the Academy said they'd be making some changes to the awards show--including awarding certain categories during commercial breaks, as well as adding a new category for popular films. But so far, that new category is not getting good reviews.
With Leslie Moonves under siege, the fate of CBS hangs in the balance Following Ronan Farrow's expose in the New Yorker, an investigation has begun looking into the CBS CEO and allegations of sexual assault. Moonves remains on the job, but he may not be there for long if more alleged victims come forward.
Did Disney jump the Gunn? Disney fired James Gunn over years-old tweets that were resurfaced by a far right blogger. No one is debating that the tweets filled with tasteless jokes were bad, but the sudden firing has people asking, should artists not be allowed to evolve and change over time?
LATEST BLOG POSTS
Healing sexual assault through cabaret On a recent Saturday night in Hollywood, a bar was packed with 20 and 30-somethings drinking, talking have having a good time. They were here to see a variety show,… Read More
Without China, who will take our recycling? China’s new recycling policies have upended recycling programs all around the country and here in LA. During the first quarter of 2017, California exported 54,000 tons of mixed plastics. In… Read More