Pitching — a script, a project, a story, anything — is a complicated business. My usual system is to tell a story, either the story that I'll be telling in the script, or the story that inspired the story I'll be telling in the script. But everyone has their own way. I know writers who rehearse elaborate presentations, script it all down to the last moment. I know some who walk in with a general outline and then just wing it...
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