Funding 'Citizen Koch'; Creative Indie Film Marketing

Documentary filmmakers Tia Lessin and Carl Deal were thrilled when Independent Television Service said they would fund and distribute their document Citizen Koch. But when the money was suddenly revoked, Lessin and Deal tell Kim Masters how corporate interests seemed to censor their public media project. And KCRW's Jenny Radelet brings us the story of another team of filmmakers' attempt to fund their independent movie through a marketing partnership based on potato chips.