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Marketing Movies Interactively, Producing for Cable v NBC

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This week, how Warner Brothers used interactive tricks to power a surprisingly strong opening weekend for Where the Wild Things Are. Plus television writer/producer Dan Harmon toiled in basic cable on Comedy Central and VH1.  Now, as creator of NBC's Community he tells us how the game is different on a big broadcast network. And, as always, the Hollywood news banter.

Credits

Host:
Kim Masters