The Business The Painstaking Process of Product Placement Hosted by Claude Brodesser-Akner Oct. 01, 2007 Entertainment Listen MORE Keep KCRW Independent. KCRW is here to provide you with local news, music discovery, and cultural connection. Stay up to date with all things KCRW by signing up for our newsletters! And, if you can support our efforts, make a donation today. Sign-up for our newsletters. Make a donation. Credits Guest: Matthew Weiner - Emmy Award-winning writer, director and producer Host: Claude Brodesser-Akner Producer: Matt Holzman