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FROM THIS EPISODE

A machine was supposed to revolutionize the beverage business. It dispensed chilled off-brand soda into reusable two-liter bottles for a fraction of the cost of regular soda. For a while, the company that made the machine, Fountain Fresh, was a hot stock pick. The story of what happened to the stock and what happened to the company.

Learn more or listen again to this week's episode.

Photo: waferboard

CREDITS

Host:
Ira Glass

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