Barbie may never be Time magazine's Person of the Year, but she's made the cover of this week's edition.
Barbie the doll has been around since 1963. She has 99% brand recognition in the US and around the world. But sales have dropped by 20% in the past few years. Now, after a top-secret project, Mattel has an answer: Barbie has three new bodies. Susanna Shrobsdorff is Assistant Managing Editor at Time and lead editor on this week's cover story.