Will TiVo and Replay Eliminate &quotFree&quot TV?

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Digital recording allows you to watch TV programs any time you want, speeding past the commercials or without commercials at all. It all sounds like -dream TV- until you realize that commercials are the price you pay for what-s called -free TV.- Advertisers claim that such commercial-free, point-and-click recording is essentially stealing, and they-re going to court. We hear the legal arguments and unintended consequences of personal video recorders from a plaintiff to the suit, his attorney and the editor of an entertainment-law monthly. Then we look at split screens, crawls, product placements and other ways that television is likely to change with editors of Advertising Age and Stay Free!, a magazine dedicated to American media and consumer culture.
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CNN's Terror on Tape

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Warren Olney