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California Governor Jerry Brown is in China, bringing a little Hollywood to the Middle Kingdom and hoping, in return, for some foreign investment in California businesses. He's visiting five cities in six days, and will open a shiny new, privately funded trade office in Shanghai while he's there. Guest host Tess Vigeland asks what the potential payoff might be. Also, the economics of music in the desert.

Image-for-WWLA.jpgOn our rebroadcast of today's To the Point, Warren Olney explores how President Obama's new budget will be received when both parties are already thinking about mid-term elections.


Banner image: Mayor Antonio Villaraigosa (L) with Governor Jerry Brown (2nd R) and Chinese Vice President Xi Jinping (R) on the Vice President's visit to Los Angeles, February 16, 2012. Photo: David Starkopf/Office of Mayor Antonio Villaraigosa

Main Topic Governor Brown Goes to China

Jerry Brown probably could've picked a better time to head across the Pacific for meetings in China, given the roiling political showdown underway on the Korean peninsula. Nevertheless he and a cohort of 90 business and policy leaders are in Beijing on a mission to increase trade ties between China and the Golden State. The California Governor will spend six days traveling across China in an effort to encourage investors there to put their renminbi, the Chinese currency, into California companies. He's pitching everything from Hollywood to Silicon Valley, green technology and even the state's controversial bullet train. We explore whether trade missions like these really make a difference, and ask how the Governor will know if the trip was a success.

Rob Schmitz, Marketplace (@rob_schmitz)
Orville Schell, Asia Society (@orvilleschell)
Frances Chou, Transworld Capital Group

Reporter's Notebook Indio Welcomes World's Highest Grossing Music Festival

It's sweaty. It's dusty. It's dirty. And it's awesome. It's the Coachella Valley Music and Arts Festival – known to most as just "Coachella" – which stages its 14th annual takeover of the small town of Indio this weekend. This year's headliners include Blur, the Stone Roses, the Yeah Yeah Yeahs, Modest Mouse and Nick Cave, among others. Eighty thousand festival-goers can now rest assured that it's not going anywhere anytime soon. The City of Indio has signed a deal with event promoter Goldenvoice to keep annual festival of music and optional hygiene in Coachella through 2030. We talk with a councilman in Indio and hear from a rock critic about why this event is important both here in California and to music aficionados around the world.

Glenn Miller, City of Indio
August Brown, Los Angeles Times (@AugustBrown)

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