As world-class athletes go for the gold, NBC television goes for the audience. But those formerly passive viewers now have a voice, and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. Instead of destroying the old business model, are the New Media reinforcing it?
Photo: USA gymnasts celebrate on the
podium after winning the gold medal in the Artistic Gymnastics Women's
Team final on Day 4
