The trade embargo and restrictions on Americans traveling to Cuba have been loosened as of today. United Airlines already announced plans to ask for permission to establish direct service to Havana. And Americans who are allowed to travel there can bring back up to $400 in souvenirs, including $100 in either alcohol or tobacco...like Cuban cigars! Cuban cigars, banned from U.S. stores for more than 50 years, are thought of as the best in the world. But is that really true?