The creator of "Two Buck Chuck,” the discount wine from Trader Joe’s with the "Charles Shaw" label, died on Tuesday at age 79. Vintner Fred Franzia said no wine bottle should cost more than $10, and he changed California’s wine business.
Fred Franzia came from CA wine royalty, then rebelled against Napa culture
Wine bottles with “Charles Shaw” labels are for sale at Trader Joe’s in Millbrae, CA. Photo by Shutterstock.
Credits
Guest:
- Esther Mobley - senior wine critic at the San Francisco Chronicle - @Esther_Mobley