Movie Marketing Explosion

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The cost to market movies is exploding: it’s now common for blockbusters to have marketing budgets of well over $200,000,000. But in a world of ballooning marketing budgets, have studios backed themselves into a corner? If they have to spend that much to get the word out about a movie, will studios be forced to make fewer movies?

Credits

Guest:
Mark Gill - President of Millenium Films

Host:
Madeleine Brand

Producers:
Andrew Walsh, Christian Bordal, Matt Holzman, Jolie Myers, Anna Scott