The milk industry is abandoning it’s famed “Got Milk?” ad campaign. Milk producers are trying to bolster sales after milk consumption has waned. We look at why milk sales are down, and how the industry may try to rebrand.
Got Milk? Why Not?
Credits
Guest:
Alan Bjerga - Bloomberg News -
@AlanBjerga
Host:
Madeleine Brand
Producers:
Andrew Walsh,
Christian Bordal,
Matt Holzman,
Jolie Myers,
Anna Scott