TV Debates: Moving the Needle in an Age of Fragmentation

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Despite $2.5 billion already spent on TV commercials, almost 70 million viewers tuned in to this year's first presidential debate, this year's biggest TV audience except for the Super Bowl. Given the recent hype, tonight's second confrontation might draw even more. In this fragmented age of YouTube, Facebook and Twitter, what's the attraction? David Carr, business columnist and culture reporter at the New York Times, has some answers.

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Warren Olney