As President of KCRW, Jennifer Ferro has worked to transform the institution from Southern California's flagship public radio station to a worldwide community that connects through the discovery of music, news and culture - in person, online and on the air.
Under her leadership, in addition to creating 100 hours of original programming a week, KCRW completed a $50 million capital campaign and moved into its first-ever, stand alone, state-of-the-art facility in early 2018. This new home allows KCRW to become a true community institution.
KCRW's presence includes podcasts, original content, live events, a vibrant social networking community, and a successful mobile app. KCRW’s live events programming has grown to over 80 produced events throughout greater Los Angeles, reaching over 250,000 people each year.
Ms. Ferro joined KCRW in 1994. She has held varied roles during her tenure including Assistant General Manager and Executive Producer of Good Food. She has worked in development, membership, production, operations and marketing.
In addition to helming KCRW, Ms. Ferro serves as Chair of the NPR Board, she is a Senior Fellow for the Luskin School of Public Policy at UCLA, she is a member of the board of the International Women's Forum of Southern California, and she serves on the board of Marfa Public Radio. In 2018, Ms. Ferro was awarded the UCLA Award for Public Service.
Ms. Ferro earned her Bachelor's degree from UCLA. As a youth soccer coach Ferro co-founded the Women’s Coach Initiative to get more women youth soccer coaches on the field. She is also an active mentor to graduate and undergraduate students.
Jennifer Ferro on KCRW
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