Apple Worship: Creating a Brand

Host:

Frances Anderton

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The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

Banner image: Apple Store, Fifth Avenue, New York City

Guests:

Andrew Blum: Design writer and editor, @ajblum
Sasha Strauss: Managing director of Innovation Protocol, @SashaStrauss

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