Design and Architecture
When Is a Logo a No-Go?
After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos. Also, industrial designer Yves Béhar on a Herman Miller chair for our times.
By Frances Anderton • • 28m ListenAfter a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos and when they need -- or do not need -- a refresh. Also, industrial designer Yves Béhar talks about creating a Herman Miller chair for our time.
In this episode
2 storiesWhen Is a Logo a No-Go?
The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate…
Read the story1 minA Chair for Our Time
SAYL chair, on display at the Herman Miller showroom Photo: Nicholas Mercure Last week, the furniture company Herman Miller unveiled its SAYL Chair , a new office chair designed by industrial designer Yves Behar. The chair is revolutionary in that it is made from a flexible, curving shell of plastic mesh supported by a Y-shaped spine…
Read the story15 min