Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy
    |FCC Public Files|

    Back to Martini Shot

    Martini Shot

    Dessert First

    The movie business is smarter than the television business, because in the movie business they get their money before they let you see the movie....

    • rss
    Download MP3
    • Share
    By Rob Long • Nov 10, 2011 • 3m Listen

    The movie business is smarter than the television business, because in the movie business they get their money before they let you see the movie. If it was the other way around, or if you only paid for the part of the movie you actually watched, a lot of people in Hollywood would suddenly have big trouble paying their American Express bill.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Rob Long

      Host, 'Martini Shot'

      CultureArts
    Back to Martini Shot