Rating the Ads; Weather to Shoot or Not to Shoot
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The top salesman for one of the big-four networks answers the question: how will rating ads instead of programs change what you see on your TV? Plus, whether or not to shoot a scene often depends on the weather. We talk to a movie meteorologist.
Image: Christian Kasperkovitz
Guests:
- Mike Shaw: President of Sales and Marketing, ABC Television Network
- Susan Genett: Owner and Operator, Real Weather
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