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The Business

Basking in Twilight Success; Ava-Toad

Twilight screenwriter Melissa Rosenberg talks about being a brand in Hollywood, and we look at how those with even tenuous links to the series earn fame and fortune. Also, Australian Mark Lewis, known for his humorous indie films on going 3-D with Cane Toads: The Conquest otherwise known as Ava-Toad.

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By Kim Masters • Jul 5, 2010 • 30m Listen

Melissa Rosenberg

, the screenwriter on the

Twilight series talks about being a brand in Hollywood. Plus, we look at how people with even tenuous links to

Twilight earn fame and fortune from the frenzied fandom. Then,

Mark Lewis, an independent filmmaker from Australia known for making humorous nonfiction films like

The Natural History of the Chicken talks about going 3-D with his new film

Cane Toads: The Conquest

otherwise known as

Ava-Toad.

Banner image: © Radio Pictures

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    Kim Masters

    partner/writer at Puck News, host of KCRW's “The Business.”

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    Darby Maloney

    Producer

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