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The Business

Finding 'Salt;' Marketing 'Inception'

Behind every filmmaker stands an assistant. The former assistant to Phillip Noyce, director of Patriot Games and Clear and Present Danger, read scripts for four years until finally finding his latest project, Salt.  Bea Sequeira talks about being a script reader and working in the shadows as an assistant.  Then Warner Bros' Michael Tritter gives us the back story on the stealth marketing campaign for Inception.

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By Kim Masters • Aug 16, 2010 • 28m Listen

Behind every filmmaker stands an assistant. We talk with Bea Sequeira, the former assistant to Phillip Noyce, director of Patriot Games and Clear and Present Danger, who read scripts for four years until finally finding his latest project, Salt. Sequeira talks about being a script reader and working in the shadows as an assistant. Then Michael Tritter, Senior VP for Interactive Marketing at Warner Brothers, gives us the back story on the stealth marketing campaign for Inception.

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    Kim Masters

    partner/writer at Puck News, host of KCRW's “The Business.”

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    Darby Maloney

    Producer

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