Zach Braff on Why He's on Kickstarter and Why He Should Stay
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When Zach Braff took to Kickstarter to fund his new film he raised $2 million from fans and the ire of many others. Braff makes his case for turning away from the Hollywood system in favor of crowd-funding.
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The Hollywood News Banter ()
Kim Masters and John Horn banter about some of this week's top Hollywood news stories.
- The second annual NewFronts saw digital platforms like Yahoo, AOL and Hulu trot out new video entertainment for advertisers over a week-long event in New York. Reportedly $1 billion worth of ad spending could take place in that digital space. Many known names from the big and small screen took part. Could this impact the broadcast upfronts a couple weeks from now?
- Iron Man 3 sets a box office record opening in China. The version of the film released in China differ from the rest of the world and could indicate a way for Hollywood to tailor its movies for the Chinese audience.
- China's tax on Hollywood films. When China expanded the number of non-Chinese films that get distribution over there they added a tax on the Hollywood studio's piece of the box office. Now, Fox is seeing that the tax could cost the studio $2 million worth of revenue on Life of Pi which played well in China. Could the World Trade Organization get involved in reaching some resolution?
Zach Braff's Kickstarter ()
When actor-filmmaker Zach Braff launched a Kickstarter project to fund his new movie, Wish I Was Here, he got a big reaction...for and against it. He talks with Kim about why he turned to crowd-funding to mobilize his massive fans on social networks like Twitter and Facebook. He lays out the many attempts he's made to get films off the ground since Garden State and how traditional film financiers placed too many conditions on their involvement (they'd want say over casting and final cut). Braff defends his use of Kickstarter by stressing that he himself has contributed to Kickstarter campaigns and to the charitable crowd-funding site Kiva.org. Still, he engages with his critics who say he should use his own money and connections and not tap the resources of fans.
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