Martini Shot
Your Voice
On this week's Martini Shot, Rob is not hired to play himself. He don’t have the chops, apparently.
By Rob Long • • 3m ListenYesterday, when I mentioned to a colleague in an email that I had recently published a book, he replied: “Congratulations! Great news about the book. I can’t wait to listen to it.”
So it was sort of a thrill when my publisher notified me that my book was about to undergo what branding experts call “a luxury upgrade” and become not just a book, but an audiobook.
The question, though, is who is going to read the book...?